TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Josh Krichefski

MediaCom chosen for multi-million UK Brief for dating brand Match

MediaCom chosen due to its data-led approach and audience analytics capabilities – helping Match understand and connect to their audience Leading online dating services Match, have appointed @MediaComUK to its double-digit million UK media account, ending its relationship with incumbent agency

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research. In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture;

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