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New analysis shows that quality journalism continues to win the war on attention

Advertising, Best advertising story, Lead Article, Marketing, Media, Metrics, Mobile/Tablet, Online Advertising, Online Video / By

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, […]

New analysis shows that quality journalism continues to win the war on attention Read More »

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

Advertising, Events & Awards, Lead Article, Lead story, Media, TV / By

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary. To date members of the

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary Read More »

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

Advertising, Best advertising story, Lead story, Media, Mobile, Mobile Marketing, Online Advertising, Online Video, Research, Uncategorized, Videos / By

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness Read More »