Get in Touch

journalists

How to hold a fantastic marketing event

How to hold a fantastic marketing event

by on August 16, 2016

When planning to exhibit your company’s wares to potential customers, you might initially reckon that booking a space at a large, pre-arranged exhibition, where lots of other businesses will also be vying for attention, would be the best option.

However, before going ahead with that, you should consider the benefits of holding your own event. There are several such benefits; however, it remains crucial for you to plan the event carefully to make the most of those advantages.

[more…]

“That, boys and girls, journalists and government ministers, is how our tax system works”

“That, boys and girls, journalists and government ministers, is how our tax system works”

by on April 2, 2016

Suppose that every day, ten men go out for beer and the bill for all ten comes to £100…

If they paid their bill the way we pay our taxes, it would go something like this… [more…]

The Independent and The Evening Standard have partnered with Outbrain to increase user engagement

by on October 18, 2013

New Outbrain partnerships helps contribute 40% increase in click-through rates on The Independent and The Evening Standard

The Independent and The Evening Standard have partnered with Outbrain, the leading content discovery platform, to increase user engagement across their online sites via smart personalised recommendations on editorial content.

Following a successful trial of Outbrain, which has contributed to a 40% increase in click-through rates, both newspaper websites have decided to work with Outbrain exclusively across all platforms – video, mobile and desktop.

Follow @OutbrainUK on Twitter: https://twitter.com/OutbrainUK [more…]

Women for Women : Sex, lies and media: New wave of activists challenge notions of beauty

by on December 11, 2012

(CNN) -- Here's the fantasy: A half-naked woman lies across a couch, lips pouty and cleavage prominent as her sultry gaze implores you to buy this bottle of perfume.

The reality: Women make up 51% of the United States yet only 17% of seats in the House of Representatives. They're 3% of Fortune 500 CEOs and 7% of directors in the top 250 grossing films. The Film

[more…]