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JUST EAT hijacks Dave with weekend broadcast sponsorship takeover

by on March 12, 2013

JUST EAT, the world’s leading online takeaway service, has today announced the launch of their sponsorship partnership with UKTV’s acclaimed channel, Dave.

JUST EAT’s sponsorship of Dave and Dave Ja Vu (Catch Up TV) will air between 4pm and 12am every Saturday, and every Sunday between 1pm and 11pm, from 16th March to the end of December. The sponsorship idents, produced and created by VCCP and directed by Tom Clarkson, will cover up to 17 hours of programming per weekend, with 10” intros and outros. The first JUST EAT sponsorship idents will air this weekend reaching an audience of over 11 million viewers. [more…]

Slap Worrall Thompson with a range of fish “weapons”

by on March 5, 2013

JUST EAT stands up to celebrity chefs by ‘kidnapping’ Antony Worrall Thompson in a 'never been done before' TV advertising and social event spanning the next week.

Following the launch of its new “Don’t Cook, JUST EAT” challenger brand positioning in September 2012, JUST EAT, the world’s leading online takeaway service, continues on their mission to save the nation from the tyranny of home cooking with a never-been-done-before on-air and social media event, that spans across just one week.

This pioneering £1m multi-channel campaign, led by JUST EAT’s hapless, motley crew of rebellious takeaway chefs - including the infamous Mr. Mozzarella (@The_Mozz) - challenges the world of celebrity chefs and their endless demands on hardworking consumers to cook up cordon bleu meals at home, with the kidnapping of TV chef Antony Worrall Thompson on air, Saturday 2nd March on ITV.