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JWT

Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day…by Catherine Becker,

Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection Read More »

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

“What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy” adconnection is the leading performance

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests… Read More »

What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common?

What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common? Some of the biggest names in marketing services, management consultancy, accounting, legal and technology services are using blur’s online marketplace to win new business.

What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common? Read More »

Big agency groups turn to online pitching to boost the efficiency of their new business efforts

The big agency groups are turning to online pitching to boost the efficiency of their new business efforts. The number of large agencies using blur’s online marketplace to win new marketing and PR clients has risen dramatically with over 2,000

Big agency groups turn to online pitching to boost the efficiency of their new business efforts Read More »

Ian Millner to stay on as Chairman of the MAA as focus turns to growth and new board is announced / JWT, Sapient Nitro, Cheil amongst new MAA board members

The Marketing Agencies Association (MAA) has today announced that Ian Millner, CEO of creative agency Iris, will continue his role as Chairman of the trade body for the next year. Millner was appointed to the post in February 2011 for

Ian Millner to stay on as Chairman of the MAA as focus turns to growth and new board is announced / JWT, Sapient Nitro, Cheil amongst new MAA board members Read More »