More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online […]
Kantar Media TGI today launches The WHY Code, a major new initiative that provides insight into what drives consumer choices. The WHY Code illuminates every stage of the consumer decision making journey, from the most conscious triggers of decisions to
New research from Kantar Media shows that Daily Deals sites continue to gain in popularity. 68% of shoppers now agree with the statement “I always look out for special offers” and nearly half (48%) say “they always use money off
Living Social, Wowcher, Groupon – Which one is the most popular daily deals site? Read More »
