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Twitter : Brit Awards, Eurovision and Leaders’ Debate most Tweeted about programmes, Kantar Media reveals

Twitter : Brit Awards, Eurovision and Leaders’ Debate most Tweeted about programmes, Kantar Media reveals

by on December 11, 2015

New results released today by Kantar Media reveal that music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers since the Kantar Twitter TV Ratings launched in October 2014.

The results, taken from the first 12 months of the Kantar Twitter TV Ratings, show that a combination of music and a dose of healthy competition proved to be a powerful mix for the UK’s Twitter users.

The Brit Awards 2015 was the broadcast that resulted in the greatest number of Tweets, with viewers posting more than 2 million Tweets about the programme to a Unique Audience of 3,318,281, with Madonna’s fall off stage triggering a peak in activity on the platform. [more…]

IAB study shows that mobile is now the number one device for product info amongst 16-34 year olds

by on November 6, 2014

4 in 5 GB smartphone owners use the Internet on their mobile everyday
London, 6th November 2014: Research released today by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.
The study carried out in conjunction with research agency Kantar Media, shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could have for brands.

[more…]

Research Study : About Connected Dabblers, Social Spectators, Passive Socialites, Online Experimenters, Connected Engagers and Credible Contributors

by on August 27, 2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online consumer behaviour.

Richard Keogh, Head of Kantar Media TGI UK, comments: “This new segmentation provides crucial insights into the level of engagement and influence that social media users have online. The different segments show that clicks and connections alone will not reveal consumers’ actual engagement levels.”

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Research shows one in three of the top 100 UK advertisers have no mobile web / IAB UK

by on April 23, 2014

IAB UK launches first European mobile optimisation study

Interesting findings-  for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design with 24% of the top 100 advertisers, such as Sky, Sainsbury’s, Disney and Chanel, having a responsive site. www.iabuk.net

London Wednesday 23rd April 2014: Research released today by the Internet Advertising Bureau (IAB) UK  @IABUK reveals that 36% of top 100 brand sites in the UK do not have sites optimised for mobile.   However, there have been changes in the last 6 months as a previous study from IAB UK (August 2013) revealed that 42% of the top 100 advertisers did not have a mobile web presence*. Today’s announcement gives the first insight into European trends in mobile optimisation and reveals that over half (54%) of sites across Europe (including Italy, Spain, Germany, France and the UK) are now mobile ready.

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Research / IAB: Banking and text messages top mobile privacy concerns

by on November 26, 2013

Mobile banking and content of text messages ranked ahead of app and internet usage as top mobile data privacy concerns for UK smartphone owners

• 75% of smartphone owners want companies to be really clear about the data they hold

• 39% of smartphone owners would expect many mobile services to disappear without advertising [more…]

Kantar Media partners with Tata Sky on TV Digital Audience Measurement in India

by on April 22, 2013

Kantar Media has secured a multi-year audience measurement contract in partnership with Tata Sky, one of India’s fastest growing Direct to Home (DTH) TV providers. The company will measure the behaviour and viewing habits of Tata Sky’s rapidly increasing number of pay TV subscribers.

The service, launching later this year will take full advantage of Kantar Media’s return path data technology – RapidView – to collect complex audience data directly from set top boxes and provide insights into subscriber behaviours not easily captured elsewhere.

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Living Social, Wowcher, Groupon – Which one is the most popular daily deals site?

by on March 29, 2012

New research from Kantar Media shows that Daily Deals sites continue to gain in popularity.

68% of shoppers now agree with the statement “I always look out for special offers” and nearly half (48%) say “they always use money off coupons and vouchers” according to data from Kantar Media TGI.

The full Online Shopper Intelligence report can be downloaded from: www.kantarmedia.compete.com.

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