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Kantar & IAB: digital ads raise brand awareness by 12%

Kantar & IAB: digital ads raise brand awareness by 12%

by on March 16, 2018

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. 

In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017.

The metrics used in the analysis measured the effectiveness for four main marketing objectives - awareness, brand perception, education and sales intent across each of the campaigns. [more…]

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

Kantar Research : Amazon dominates CD, DVD and game sales in the UK

by on May 31, 2014

A third of spend on physical CDs, DVDs and games in the UK is now online

Data from Kantar Worldpanel, @K_Worldpanel for the 12 weeks ending 13 April 2014, shows that one in three pounds spent on physical music, video and games is going online - a trend which is benefitting online giant Amazon in particular.

Another significant winner this quarter is GAME which has grown its share of the market ahead of its stock market float.

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Millward Brown reinvents brand equity measurement to help marketers drive financial growth

by on April 28, 2013

Marketing Insight Agency of the Year Millward Brown, today announced the evolution of its brand tracking offer, bringing together a comprehensive program of solutions to help marketers make faster, more effective decisions, and drive brand growth. [more…]

‘make mine Milk’ and British Cheese Board scoop three Golden Hedgehog Awards

by on March 22, 2013

The achievements of the ‘make mine Milk’ campaign were recognised last night at The Golden Hedgehog Awards where the campaign won Social Media Campaign of the Year and scooped the Grand Prix award for best overall winner of the night.

The campaign beat stiff competition in the social media category from seven other brands including IKEA, Confused.com and o2. It was awarded the Grand Prix award from a pool of over 100 shortlisted entries across 26 categories.For news on the ‘make mine Milk’ campaign, follow @makemineMilk on Twitter, be part of the Facebook community at www.facebook.com/makemineMilk, or visit YouTube at www.youtube.com/makemineMilkuk.

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