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Publisher’s cross-device audience problems solved – Audience Profiles

by on June 13, 2017

One of the major issues publishers face today is understanding their audience across different devices and showcasing it to agencies and advertisers. However a first-of-its-kind offering promises to solve this problem by measuring people’s cross-device behaviour from a single source.

This method gives publishers an accurate picture of their unduplicated audience across devices, unlike audience measurement solutions originally built to measure media behaviour from a single device or ones that rely on tagging which are no longer relevant in the cross-device age. [more…]