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Karim H. Attia

The challenge : Developing a framework consisting of standards in the fields of advertising formats, KPIs and metrics

by on May 27, 2013

  • IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee

  • With immediate effect the CEO of will chair the Brand Advertising Committee (BAC) of IAB Europe
  • Initial BAC results presented at IAB Interact in Barcelona
  • Attia’s future role: creating and standardising branding standards


How valid are the results of online campaigns? Anna Cremers,

by on May 7, 2013 founds “Audience & Research” unit

  • New research unit provides substantiated reports, insights and studies
  • Valid performance measurements for efficiency of online campaigns
  • Study for the launch of the Audience & Research unit already nominated for IAB Europe Research Awards 2013
  • In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future?