Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey

Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.

Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey Read More »