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Karmarama wins DMA Grand Prix for Unibet

Karmarama wins DMA Grand Prix for Unibet

by on December 7, 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.

What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.” [more…]

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

by on November 14, 2016

Karmarama has created a new TV campaign for the launch of CBeebies Playtime Island, an app that allows youngsters to interact and learn with a variety of their favourite characters from the channel.

The campaign, launching on 12th November, demonstrates how the app allows children to discover and explore new games with familiar faces from their favourite shows

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[Watch] “The home of Kerrygold is the wettest place in Ireland” – Karmarama is launching a new TV campaign

by on November 7, 2016

Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the Irish butter through to its unique golden taste.

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CMA international content marketing awards shortlist revealed

CMA international content marketing awards shortlist revealed

by on October 6, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the International Content Marketing Awards. The winners of the world's single most competitive awards competition for content marketing agencies will be announced at a ceremony on Tuesday November 22nd at the Roundhouse in London.

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New Confused.com ad from Karmarama with James Corden

New Confused.com ad from Karmarama with James Corden

by on August 4, 2016

Confused.com, the first car insurance comparison site, will once again lead the industry as it announces plans to be a one-stop, money-saving shop for Britain’s 45.5 million motorists.

The company has taken the category to the next level by specialising in car savings – simplifying its proposition by focusing solely on drivers, to champion consumer rights and road safety.

With an estimated combined revenue of £800m,  the price comparison sector is one of the UK’s biggest advertisers, with a 12% increase in ad spend to £120m in 2015.   A marketing war has led to diversification of products among the industry, including telecoms and energy savings. However, with over two thirds of consumers now researching an insurance product using a price comparison site, the sector faces a major challenge as consumers struggle to differentiate between them.

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Unilever announce the Foundry 50 – Top 50 Marketing -Tech Startups

by on June 9, 2016

Following a competitive search for the world’s top 50 marketing technology startups, the Unilever Foundry today announces this year’s finalists - the Foundry 50.

The Foundry 50 will join Unilever Foundry at Lions Innovation in Cannes (21 – 23 June), gaining unrivalled access to the creative community and the opportunity to network, showcase their technology and pitch their solutions to brand and agency leaders from around the world.

Each startup was chosen against one of five categories identified by Unilever as future areas of innovation: Future of Retail, Brand & Content Innovation, Data, Insights & Personalisation, Social Impact and Engaging Millennials. [more…]

Events : Why are there so few genuinely integrated big ideas?

by on April 5, 2014

We all know that brilliant integrated creative ideas, sell. So it stands to reason that every client should have a big integrated idea at the heart of every campaign, does it not? So why are there so few genuinely integrated big ideas?

Below you can see short biographies of the speakers whom will give you the secrets, tips and cheats for how to build the best integrated creative ideas at the Flock Forum. Fourth speaker will be announced shortly – watch this space.

Venue: the Bloomsbury House (click HERE for directions) This event is by invitation only, however if you wish to register your interest contact us HERE.

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Karmarama wins Hartley’s and Sun-Pat revival task

by on November 3, 2013

Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley's and Sun-Pat brands it bought from Premier Foods last year.

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Women for Women : Ten women have been identified as future leaders of the British advertising industry

by on March 12, 2013

The winners of the inaugural ‘Women of Tomorrow Awards’, supported by The Telegraph’s Wonder Women section, were announced recently at a ceremony held in London.

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Calling cyclists “stupid tw*ts”, to promote road safety calls for an apology and B&Q picks Karmarama

by on November 18, 2012

'An unlikely story - "The work of one rogue creative acting without sanction of the agency"

Good news and bad news.    Karmarama has apologised for a number of ads  created by a member of its staff calling cyclists "stupid tw*ts",  promoting road safety. Blunder and arrogance time at its best!

However it's not all 'awkward' news for the agency. The good news is B&Q worth a supposed £40m a year according to Campaign, has just shipped out to them. The loser was Interpublic-owned McCann

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