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Katharine Hulls

Addressing the increasing demand for real-time decisioning and streaming analytics

by on June 7, 2016

Celebrus launches new breed of connectors - with comment by Katharine Hulls

Addressing the increasing demand for real-time decisioning and streaming analytics, and taking advantage of Celebrus real-time data, three new Celebrus Connectors have been launched today as part of Celebrus Version 8 Update 16.

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Omnichannel marketing – So much more than just mobile / Katharine Hulls, Celebrus

by on May 29, 2013

With the proliferation of channels and devices available to consumers nowadays, the vision of omnichannel – a seamless approach to optimising the customer experience and engagement through all available channels – seems like an impossible dream for most.

Organisations, however, cannot afford to avoid this new reality. Customers are increasingly interacting with brands in multiple different ways, via multiple devices and channels - and they expect brands to deal with this new behaviour. While failing to attain a clear picture will risk disenfranchising customers, getting it right will enable organisations to tailor each interaction based on customer expectations and behaviour and increase conversion rates across every platform.

Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.

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