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Shaken & Stirred - Influential Brand Profiling and Positioning

Kraft Foods

“Want to write a winning marketing plan? Then follow Professor Calkins’ advice in this book

Breakthrough marketing plans / How to stop wasting time and start driving growth TIM CALKINS is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, USA, and co-academic director of Kellogg’s branding program. In addition to teaching at Kellogg,

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