Forensic brand guidance agency TransgressiveX (TX) has launched a Banking, Financial Services and Insurance proposition, having enlisted a team of senior global financial services marketers. Sarajit Mitra, former Global Head of Marketing & Customer Experience at HSBC Global Banking and […]
Cadbury ‘used Ireland to avoid UK tax‘ independent.ie Cadbury has been accused of “aggressive tax avoidance”, particularly in its use of Irish subsidiaries, before it was acquired by US food group Kraft.
Cadbury has been accused of “aggressive tax avoidance” Read More »
Kraft’s controversial saucy protagonist is condemned | PR Examples From prexamples.com – Kraft has come under fire from Christian group One Million Moms (OMM) for its ‘Let’s Get Zesty’ campaign for a salad dressing which includes a male
Saucy video / ‘Let’s Get Zesty’ campaign – a male model in various states of undress Read More »
Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a shirtless male chef whose catchphrase is “Let’s get zesty.” Watch
Zesty Women for Women : “You’ll have what he’s having” Read More »
With new figures showing that the redemption of consumer coupons in the UK has almost doubled since 2009, PromoVeritas – the independent promotional compliance and verification service – is warning that brand owners and retailers face even greater financial risks
hamandpeaches writes “I find it really depressing that advertisers assume that only women want to watch their weight and what they eat, and that any sort of low-calorie chocolate is automatically aimed at women. I suppose this Crispello is supposed
G2, a top-five global marketing services agency, today announced its participation at ad:tech, one of the world’s most prestigious annual showcases for the digital marketing industry, taking place September 19th in London. Phil White from the agency’s European division –
G2 EMEA debates moving on from clicks and eyeballs at ad:tech London Read More »
Via the Hotcow blog … From smart vending machines to interactive installations, we selected the best methods to get your products into consumers’ hands. Product sampling continues to rank among the most effective tactics of field marketing. Surely, sampling is
Hotcow spotlight “five methods of getting your products into consumers’ hands” Read More »
INITIALS Marketing is boosting its creative credentials with the appointments of two senior hires. Mat O’Brien returns to INITIALS – he was a senior art director for two years at the agency previously – to take on the role of
INITIALS Marketing boosts creative team with senior hires Read More »
Greenpeace activists have scaled the headquarters of the world’s largest fast food company (1) and deployed a giant banner depicting a Sumatran tiger on the front pillars of the iconic KFC building. The banner read: ‘KFC Stop Trashing My Home’.
A serious PR problem : “KFC Stop Trashing My Home” Read More »
