TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Kraft

Saucy video / ‘Let’s Get Zesty’ campaign – a male model in various states of undress

  Kraft’s controversial saucy protagonist is condemned | PR Examples From prexamples.com –   Kraft has come under fire from Christian group One Million Moms (OMM) for its ‘Let’s Get Zesty’ campaign for a salad dressing which includes a male

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Brand owners and retailers must put in place more robust processes to prevent coupon fraud and malredemption

With new figures showing that the redemption of consumer coupons in the UK has almost doubled since 2009, PromoVeritas – the independent promotional compliance and verification service – is warning that brand owners and retailers face even greater financial risks

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“I find it really depressing that advertisers assume that only women want to watch their weight”

hamandpeaches writes “I find it really depressing that advertisers assume that only women want to watch their weight and what they eat, and that any sort of low-calorie chocolate is automatically aimed at women. I suppose this Crispello is supposed

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Hotcow spotlight “five methods of getting your products into consumers’ hands”

Via the Hotcow blog … From smart vending machines to interactive installations, we selected the best methods to get your products into consumers’ hands.  Product sampling continues to rank among the most effective tactics of field marketing. Surely, sampling is

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