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PR Blunders : “Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken’s Rugby World Cup sponsorship on its main UK website”

by on October 31, 2015

Heineken. Fujitsu, Land Rover, Gilbert, Find a Pub app, Coin Toss at the Rugby World Cup

Rebecca Collins writes I am emotionally exhausted.

Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my rugby allegiance.

"Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken's Rugby World Cup sponsorship on its main UK website" [more…]

Assessing the Premium Automotive Sector in China / Jeff Johns, Associate Director, Northstar Research Partners

by on February 25, 2015

by Jeff Johns, Associate Director, Northstar Research Partners

What is normal for the Chinese economy – and for the Chinese consumer?  Can anyone know for sure?  On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.

Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.

[more…]

Creativity Top 5 Videos : Huggies, Universal Music, Land Rover, Sainsbury’s, British Airways

by on November 20, 2014

Huggies Gives Parents a Lovely Reminder and Land Rover Gets Interactive

Stay on top of the best new work by watching the Creativity Top 5 Videos ( from AdAge)

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LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.

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Brand Union and digital brand consultancy partner, Digit, have been appointed by Land Rover

by on January 15, 2014

BU Logo WPP-owned global brand strategy and design agency, Brand Union, (www.brandunion.com) and digital brand consultancy partner, Digit, have been appointed by Land Rover to develop and evolve its identity system. The appointment follows a rigorous pitch process comprising six agencies.

Brand Union will create a new identity to support Land Rover’s ambitions for growth in new international markets. Brand Union’s network of international agencies will establish a benchmark identity system and framework that creates a unique distinction amongst consumers.

The agency will also develop a set of dual brand guidelines for the wider Jaguar Land Rover organisation to bring further clarity to both of the marques.

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Esendex has acquired Text Marketer as part of its commitment to lead and develop the business SMS market

by on December 11, 2013

UK, 11 December 2013 – Esendex, the business SMS expert, backed by Darwin Private Equity, has acquired Text Marketer as part of its commitment to lead and develop the business SMS market. The combined business will be able to further capitalise on this rapidly-growing industry, working with an even wider range of customers.

It is the first acquisition following the £11 million management buyout (MBO) of Esendex, completed by Darwin Private Equity in July this year, marking the beginning of the firm’s acquisition strategy and demonstrating its commitment to the business SMS market.

Text Marketer was founded in 1999 to be the supplier of choice for high quality, low cost business SMS. Working with clients such as Sainsbury’s, Land Rover and Bathstore, Text Marketer’s straightforward web-based SMS software has made transactional and mobile text marketing available to over 3,500 customers. [more…]

Land Rover – Official Partner of HITZ, an award winning social change programme

by on December 4, 2013

  • Land Rover becomes an Official Partner of HITZ, an award winning social change programme delivered by Premiership Rugby and its associated clubs
  • Funding from Land Rover will allow the programme to grow and expand further to all 12 Premiership Rugby Clubs and a 13th area of inner London. Land Rover will add enhanced scope and depth to the programme, drawing on facilities, resources & expertise through employee engagement
  • Jaguar Land Rover is committed to making a positive contribution to society and through its Global CSR programme is looking to create opportunities for 12 million people worldwide by 2020
  • Land Rover has a long history of involvement with Rugby including Rugby World Cup 2015, the British & Irish Lions, Premiership Rugby and the grassroots programme,  the Land Rover Premiership Rugby Cup

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Land Rover / Win a unique trip to watch the second and third Lions Tests

by on April 27, 2013

Land Rover, as Official Global Sponsor of The British & Irish Lions, are offering fans an exciting once-in-a-lifetime opportunity to win a unique trip to watch the second and third Lions Tests as well as leading The British & Irish Lions team bus to the all-important second Test in Melbourne.

The winner will have the honour of being in the Land Rover vehicle leading the team bus as they arrive at the match and will share the moment when The Lions will be greeted by excited fans before their final match-day preparations. The winner will be at the very heart of The British & Irish Lions experience throughout the trip. To win this very special prize, all fans need to do is visit www.landrover.co.uk/rugbyprizedraw.

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An inside track on why Tesco have hired Wieden & Kennedy and TAG

by on July 31, 2012

Paul Simons writes .. When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’.

The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason being: the day-to-day work for any big retailer is fast-turnaround, tactical advertising; which is not in the DNA of W&K. [more…]