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Lastminute.com

Research : lastminute.com group launches new consumer insights tool

lastminute.com group launches new consumer insights tool to give brands deeper understanding of their audiences The new tool will combine the group’s first-party data and cutting-edge ad technology Travel Portland will be one of the first brands to pilot the […]

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“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s Immaculate Conception public

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BlueVenn launches new omnichannel customer journey and analytics platform

International marketing technology company, BlueVenn, today announces the launch of its new, self-titled flagship marketing platform, BlueVenn. BlueVenn is a powerful tool for identifying, segmenting, understanding and engaging with customers. Linking all offline and online data and channels, BlueVenn offers

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The Travel People have landed: lastminute.com group launches new media business to connect brands with its coveted travel and lifestyle audiences

lastminute.com group today announces the launch of a new media business – The Travel People – to help brands and advertisers reach millions of European travellers through the Group’s network of leading online travel brands, which include lastminute.com, Rumbo, Volagratis,

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Movers and Groovers : ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director

London, October 14 2014 – ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace.

Movers and Groovers : ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director Read More »

Video : Nigel Farage advertises holidays in Europe – simple, funny, low-cost bit of marketing

On the day of the European elections, holidays website lastminute.com put together a last-minute video campaign in which Nigel Farage advertises holidays in Europe. Except of course he doesn’t. The video is a simple collection of clips of various of the

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Mobile marketing firm M&C Saatchi Mobile is the latest company to sign up as a sponsor for Mobile Marketing Live

Shelley Dorsett writes … Mobile marketing firm M&C Saatchi Mobile is the latest company to sign up as a sponsor for Mobile Marketing Live, our new event for the global mobile marketing business. M&C Saatchi has signed up as a

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