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South West Trains helps travellers find a ‘Winter Smile’

by on January 20, 2014

South West Trains has extended its relationship with Customer Engagement agency Lateral Group with an integrated campaign to promote the train operator’s latest seasonal offer.

The campaign invites potential travellers to put a ‘winter smile on your face’ by making the most of South West Trains’ any Saturday, any Sunday £10 day-return offer. The activity highlights the affordability of off-peak travel across 195 stations  within the train operator’s network, and looks to establish rail as the preferred method of travel during the January sales, Valentine’s Day and the up-coming half-term holidays. [more…]

The sponsorship power of sportswomen / Mike Cavers, Lateral Group

by on October 18, 2013

Anything we do in life is a gamble, but never more so than for those brands who dip their toes into the world of celebrity endorsements – particularly of sports stars. This is because the integrity of many major sports icons has never been under more scrutiny.

You just have to look at Lance Armstrong, Tiger Woods, Oscar Pistorious, Asafa Powell and Tyson Gay, many whom, although the faces for some of the globe’s biggest brands, have sullied their reputations through a combination of drugs, crime and adultery.


South West Trains begins mid-summer push by offering a competitive weekend fare

by on August 16, 2013

South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.

The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops. [more…]

ASOS and Primark: a match made in heaven?

by on July 25, 2013

The news that ASOS has agreed to offer Primark clothing to customers via its own site promoted a huge reaction across social media channels. Research [more…]

Lateral Group wins Kwik-Fit consolidated eCRM business

by on April 5, 2013

Kwik-Fit Group has appointed customer engagement agency Lateral, to handle the automotive company’s customer eCRM programme.

The agency will be responsible for developing all Kwik-Fit eCRM requirements and the brand’s ongoing and targeted one-to-one communications to help acquire, engage and retain customers.Lateral Group [more…]