The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
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Finding & understanding available information to accelerate growthMany organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.
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Launch
Spanish Sevillian pink gin brand Puerto de Indias has launched in the UK with a dark and stylish marketing campaign.
With pink gins taking the UK by storm in recent years, Premium Sevillian brand Puerto de Indias officially launched its strawberry gin at full-on London press party on Thursday.
![[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign](https://www.themarketingblog.co.uk/wp-content/uploads/2016/12/Untitled-design-118-205x137.jpg "[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign")
Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes.
The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.
Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team.
The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself. [more…]
Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.
The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]
Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017.
The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around the power of transformations a holiday can bring. Instead the new campaign focuses on those holiday moments that truly matter and stay in the memory forever, brought to you by Thomson. [more…]
Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo.
Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a twist. [more…]
Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]
Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises.
Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle, which will be seen during the Holidays throughout Central and Eastern Europe. [more…]
Marketing services consultancy Catalyx has launched a significant capability based on a series of entirely new machine learning algorithms that gives brands and businesses a [more…]
Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.
In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
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At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a