Launch
Spanish Sevillian pink gin brand Puerto de Indias has launched in the UK with a dark and stylish marketing campaign.
With pink gins taking the UK by storm in recent years, Premium Sevillian brand Puerto de Indias officially launched its strawberry gin at full-on London press party on Thursday.
Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes.
The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.
Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team.
The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself. [more…]
Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.
The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]
Marketing services consultancy Catalyx has launched a significant capability based on a series of entirely new machine learning algorithms that gives brands and businesses a [more…]
Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.
In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.