Launch
Seedrs high-impact London Out-of-home and digital campaign brings to life equity crowdfunding- Multi-channel campaign delivers message throughout consumer commute
- Seedrs advertising campaign cements their UK number one position in equity crowdfunding
Seedrs, the UK’s No.1 equity crowdfunding platform, today announced that its inaugural out-of-home advertising campaign will launch across London’s transport system and come to life online, on 15th February 2016 [more…]
Three million packs with ten £5,000 holiday prizes on offer
Carling today announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes.
The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book holidays worldwide. The prizes offer great flexibility with each winner able to bring friends and family on their holiday, and even use the voucher across multiple holidays.
Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk.
Space’s remit covers live brand activation as well as digital and social.
M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve.
The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.
Advertisers and brands will have to pay for controlled access to customer data – and to win the right to make promotional offers- App helps consumers control their own data and inhibits intrusive ads
- Consumers can license their data and be rewarded for sharing it
First global creative platform for New Balance Lifestyle gives true meaning to the brand’s ‘Always in Beta’ proposition
New Balance Athletics, Inc. announces the launch of the first global New Balance Lifestyle creative platform, ‘numbers speak louder than words,’ which coincides with the brands Q1 global sneaker launches. Created in partnership with independent creative agency ZAK, the campaign fuses the digital and physical worlds by creating a fully integrated creative platform that goes from online engagement all the way to in-store activation.
Numbers speak louder than words is a lifestyle expression of the brand’s ‘Always in Beta’ ethos, which reflects the aspiring creative community that New Balance appeals to: a group of people who are constantly improving, creating and thinking about the next thing, they are Always in Beta.
A new career-orientated content proposition for a millennial audience
New advertising opportunities for commercial partners
Time Inc. UK today launches listforlife.net, a new source of [more…]
New brand measurement and optimisation agency, TransgressiveX (TX) continues its market shake-up by this week introducing The Brand eXchange Power Survey. After three years of [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
