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Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

by on November 25, 2016

Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans.

The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US and Australia. [more…]

Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

by on November 24, 2016

Chupa Chups Airheads, the intense-flavoured fruit-based candy from Perfetti Van Melle, has today launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus.

The activity, which features a competition where Capital FM and Capital Xtra listeners get the chance to win a VIP Jingle Bell Ball experience with YouTube influencers Conor and Jack Maynard. [more…]

A new online platform for watching great stand up

by on November 16, 2016

NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016.  Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.

Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.

[more…]

Movers and Groovers : OLIVER launches media division to complete client offering

Movers and Groovers : OLIVER launches media division to complete client offering

by on November 11, 2016

In-house agency specialist OLIVER has launched a new media division headed up by ex-ComScore senior vice president Duncan Trigg.

OLIVER Media aligns with OLIVER Group’s mission to offer agile, transparent solutions to its clients through its Inside Agency model (in which OLIVER builds bespoke teams to sit alongside its clients). The division will focus on ensuring all campaign media planning is based on real-time data insight to support the delivery of truly relevant content.

Trigg takes on the role of managing director of OLIVER Media, reporting directly in to OLIVER global chief executive Simon Martin and working closely with OLIVER UK chief executive Sharon Whale.

[more…]

Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]

Archant launches new targeted display solution

by on November 8, 2016

Archant has expanded its commercial offering by launching GoTarget Display, a new targeted advertising solution. The tool is an effective mechanism to put brands and [more…]

Time Out launches new members’ club Time Out Black

by on November 8, 2016

London is getting a new kind of members’ club. It’s brimming with the capital’s coolest perks, hand-picked events and access to unique experiences: Time Out [more…]

[Watch] “The home of Kerrygold is the wettest place in Ireland” – Karmarama is launching a new TV campaign

by on November 7, 2016

Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the Irish butter through to its unique golden taste.

[more…]

New campaign for Hammerson by Isobel

New campaign for Hammerson by Isobel

by on November 1, 2016

Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.

Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]

Content marketing agency launches – Foxtrot Papa

Content marketing agency launches – Foxtrot Papa

by on October 27, 2016

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands.

The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but with nearly 13 years of experience in strategic content marketing, Foxtrot Papa’s standing as one of London’s original content natives is both unique and undeniable.

[more…]