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[Watch] : Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy and a French Poodle heads out on a date night

[Watch] : Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy and a French Poodle heads out on a date night

by on October 25, 2016

Ford has produced a set of video advertisements to launch the new KA+ using dogs from around the world to showcase key design features.

Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy, a French Poodle heads out on a date night and a German Shepard trials the car in Germany.

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Loyalty Programme Managers : Are you missing an open redemption goal?  .. Guy Deslandes from Collinson Latitude

Loyalty Programme Managers : Are you missing an open redemption goal? .. Guy Deslandes from Collinson Latitude

by on October 24, 2016

Collinson Latitude have found that loyalty programme managers are often missing an open redemption opportunity. In this exclusive article on the topic, e-Commerce Sales Director, Guy Deslandes from Collinson Latitude discuss ways in which loyalty programme managers can optimise their programmes for members

Airline loyalty programme members have been redeeming rewards since the 1970’s, when the first frequent flyer programme (as we know them today) was launched by United Airlines. And back then, the redemption of points and miles was nearly always flights related.

Now, like many other industries, programmes have evolved to offer so much more in terms of variety, as consumerisation and digital technologies enable a “more, more, more” and “now, now, now” mentality towards consumption.

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Total Media launches performance media agency, Running Total

Total Media launches performance media agency, Running Total

by on October 21, 2016

The behavioural planning agency, Total Media, has today announced the launch of Running Total, a new joint venture specialising in performance media planning and buying. The venture will be co-owned by Total Media, and John Marshall and Colin Reynolds, who become joint managing partners.

The agency has already secured its first client in the form of independent mobile provider, UNSHACKLED.com, with a multimillion UK launch.

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Hungryhouse to launch new reality-tv style ad campaign

Hungryhouse to launch new reality-tv style ad campaign

by on September 30, 2016

Hungryhouse, the online food ordering platform, has today unveiled its innovative ‘reality-TV style’ advertising campaign.

Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand - that focuses more on the customer, than the product.

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Co-op launches new “Food The Co-op Way” campaign

by on September 30, 2016

Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by [more…]

LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn launches international marcomms campaign with John Lewis and ASOS

by on September 28, 2016

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.

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Wildfire launches new labs initiative to ‘prove’ the value of PR

Wildfire launches new labs initiative to ‘prove’ the value of PR

by on September 27, 2016

Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of course!

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Now launches ‘Speak Cheesy’

by on September 20, 2016

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now.

‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey.

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod [more…]

Zapper launches automatic in-app loyalty cards

Zapper launches automatic in-app loyalty cards

by on September 15, 2016

Zapper, the fast growing consumer marketing and insight platform enabled by mobile payments, has been disrupting the global hospitality industry for the last 18 months. Now, as Zapper launches its in-app loyalty card to automatically earn rewards with every payment, diners around the world are able ditch their cards completely.

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ISBA Launches the first ever contract for advertisers to use when working with social talents

ISBA Launches the first ever contract for advertisers to use when working with social talents

by on September 13, 2016

ISBA today launches the first ever template contract for advertisers to use when working with social talent.  Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents.

Brands are operating in a new era of influence where 92% of consumers turn to people they know for referral above any other source, and YouTube stars are seen as 90% more authentic and 17x more engaging compared to mainstream celebrities.

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