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lead-generation strategies

Important pointers for best results in lead generation

Important pointers for best results in lead generation

by on May 17, 2017

Bringing in Leads’

Let's be honest …

People don't like online forms (yes – that’s proven!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such as a piece of content or access to software.

That's not great news for B2B marketers who are tasked with converting website visitors into customers through lead generation forms.

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