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Lead generation

Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

by on April 28, 2015

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]

Events : Targeting and engagement strategies for modern brand marketers

by on March 4, 2015

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It’s catch up time : EditorEye talks marketing trends with E-goi’s Tiago Oliveira

by on February 13, 2015

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Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup

http://ad-techlondon.co.uk/

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Who’s attending @adtech_london? We’ll be @stand 460 with TPMN holding fun games and competitions! Come say hi!

by on October 3, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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Week’s top articles : ad:tech London, SW 19, ‘Run like a girl’, Robot valet will park your car, Rolf Harris PR blunder

by on July 4, 2014

Women for Women : What does "you run like a girl" mean? The tampon ad that could change your world

https://t.co/7y89R4bLAl I just love the final comment. Great video and a great message.  Great P&G video on unconscious bias in #girls education Be proud to run like a girl, throw like a girl, and change the world like a girl!

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Events : ad:tech London – an opportunity to meet and bond with existing and prospective customers

by on July 3, 2014

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2014 will be the first year £100billion spent online

by on May 30, 2014

According to the IMRG Capgemini Index, e-retail it is one of the few industries where growth has remained in double-digits. A similar trend is expected in 2014 with growth forecast to reach 17% year-on-year. IMRG @imrgupdate expect to see a continued acceleration in online sales growth during 2014, with around £107 billion spent online – the first year the £100 billion milestone has been reached.

IRX 2015 will see an increased floor space, an increase in visitors and an increased scope covering the gamut of multichannel, multinational commerce, the demanding commercial professionals and the expert supplier ecosystem that support it.

This is why should IRX be at the top of your event priorities for 2015.   [more…]

Only 40% of marketers feel their current online marketing mix meets sales pipeline needs

by on February 7, 2014

3 Ways to Boost Your Lead Generation With Social Media

SOCIALMEDIAEXAMINER.COM— By Lauren Blecher   Are you looking for new ways to generate leads with social media? Could your online lead generation program use an upgrade? If so, you're not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs. In this article, I'll show you three ways marketers can increase and track qualified leads via social media.

Important news for B2B marketers : ‘How to make your sales force love you in 2014′ [more…]