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Lead generation

IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion

by on January 21, 2014

Advertisers spent £1 billion on “Online Performance Marketing” in 2013; up 15% on 2012
Generates £14bn in sales, equals £14 for every £1 spent
4 in 10 Britons online a month visit a price comparison site
London, 21 January, 2014: UK businesses spent £1 billion on affiliate marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012, according to the second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK (IAB).
This generated £14 billion in sales via price comparison, voucher, cashback, loyalty and product review websites – the most common forms of Online Performance Marketing (OPM). This represents a return of £14 for every £1 invested by advertisers. 

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All about getting new business in January -March 2014 / Interactive : Touch the picture /

by on December 4, 2013

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The new ‘Feeding the Sales Machine’ Plan / Superb lead generation from theMarketingblog

by on December 1, 2013

  • 12 articles loaded into this blog and five of its support sites .. Plus linked coverage in Twitter, LinkedIn, Facebook etc ... Extensive coverage (6 articles) in our award winning newsletter (Increased reach of 37,000)
  • All of this for only £660. There is a further 20% discount if you OK the plan by the 20th December 2013. A 'happy' Christmas gift. This means your three month cost is only £528 - £176 pm  or to put it another way only £44 per article. A no brainer.
  • Call Will Corry 01784 434 412 will@themarketingblog.co.uk to book your solution - a  ‘Feeding the Sales Machine’ plan for the next three months.

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Four easy tips for getting more marketing mileage from your site search solution – Marcus Law, SLI Systems

by on October 18, 2013

By Marcus Law, Marketing Manager EMEA SLI-Systems

Search has become such an automatic part of our online experience, it’s no surprise how often we rely on search engines and site search to get through the day. Google handles about 100 billion searches every month, so every one of us Google users is likely responsible for at least a couple dozen of them daily.

Site search has become a must-have element for online businesses of any size. Without the ability to quickly search your site for content or products, impatient online visitors will leave abruptly and may never return.

For more information about SLI Systems, visit www.sli-systems.co.uk [more…]

by on October 5, 2013

UK marketing folk are having a tough time finding a lead generation solution that …

  • Penetrates the current ‘distraction’ level of prospects
  • Gives consistent results which can be converted into leads
  • Does this all at a low, low cost – giving you an above average return on your investment

TheMarketingblog has a new lead generation solution that adds extra bite to what you are already doing!  Shaken & Stirred grabs and holds the attention of each decision maker and influencer while your success story etc.is placed  in their ’hearts and minds’ in order to get results

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You need to penetrate the current ‘distraction’ level of prospects

by on October 5, 2013

UK marketing folk are having a tough time finding a lead generation solution that ...

  • · Penetrates the current ‘distraction’ level of prospects
  • · Gives consistent results which can be converted into leads
  • · Does this all at a low, low cost – giving you an above average return on your investment

TheMarketingblog has a new lead generation solution that adds extra bite to what you are already doing!  Shaken & Stirred grabs and holds the attention of each decision maker and influencer while your success story etc.is placed  in their ’hearts and minds’ in order to get results [more…]

Content marketing. You’re doing it wrong

by on February 28, 2013

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Important message for UK marketers : Are your sales teams happy with their leads for the first quarter of 2013?

by on January 3, 2013

Increase your sales while establishing resources and relationships that will be available when you need them tomorrow.

Will Corry 01784 434 412 will@themarketingblog.co.uk Call today - your time will be very well spent.

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Sales ‘Cowboys’ vs Marketing ‘Pen-pushers’ — Whose side are you on?

by on November 1, 2012


Cowboys and Pen-pushers (about the conflict between sales and marketing and figures on how it kills lead generation)

Article from Eloqua

“Two departments, both alike in dignity”...although neither would admit it. Look into almost any business you like, and you’ll find a not-so-secret struggle raging between the two teams who should be working most closely together: Sales and Marketing.

This is not a new conflict. Nope, it’s a Cold War that’s been brewing and fermenting for decades, erupting here and there in small skirmishes over the phone, passive-aggressive emails and even the occasional explosive boardroom bust-up.

'Visit the Modern Marketer universe

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Why content marketing is your key to B2B lead generation

by on October 27, 2012

You have a great product or service to offer with some beneficial features that no one else really has. Ultimately, you help your customers solve a key problem in a way that will save them money, make them more of it or help them beat out their competitors. But you’re not getting as much as exposure as you would like or generating as many leads. Does this sound familiar?

Companies are discovered in many different ways, but if you want to be found by your potential customers and prospects when they’re looking, you need to think about who your audience members are, what kinds of things they are reading, what information they are looking for and where they are looking for it.

Today, 83 percent of B2B buyers use online channels to research B2B brands – and your business has to be part of the online landscape if you want to stand out. You can’t get people to learn about your services and ignite sales – or at least conversations – if prospects aren’t even aware of your company.

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