Get in Touch

lead nurturing

Understand how “Automated Lead Nurturing” impacts the length of your software sales cycle

Understand how “Automated Lead Nurturing” impacts the length of your software sales cycle

by on April 26, 2016

"Automated Lead Nurturing" [eBook] How To Reduce The B2B Software Sales Cycle With Inbound Marketing

Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.

[more…]

“10-step website redesign checklist” – Exclusive download

by on April 19, 2016

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for.

Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email marketing, social media, lead nurturing programs, etc. Like all tools, it requires periodic sharpening.  Download Here>>>>

[more…]

“70% of companies generate insufficient leads” / Special report back on a road test for StrategyMix

by on July 14, 2013

There is a well used metaphor of a salesperson as a ‘lonely hunter’ out to capture dinner.

Phil Fernandez in his new book ‘Revenue Disruption’ uses a farming metaphor for readers who tend in a more vegetarian direction. I am going to use Phil’s breakdown as an editorial platform for a report back on a road test for StrategyMix which theMarketingblog ran earlier this year. StrategyMix provides a range of very cost effective, automated, marketing tools to help generate and nurture better quality leads for business. [more…]

The Channel Partnership’s predictions for the world of B2B Go-to-Market in 2013

by on December 19, 2012

Phil Brown, Director at The Channel Partnership, a B2B marketing agency and winner of the ‘best use of content marketing’ award at the B2B marketing awards 2012, shares his predictions on what to expect in the world of B2B technology marketing in 2013.

For more information on The Channel Partnership visit: www.thechannelpartnership.com

[more…]

Events / Promo code inbound50 gives you a massive 50% discount for Inbound Marketing UK

by on October 25, 2012

Here’s a Inbound Marketing UK conference happening in London early November … TheMarketingblog are delighted to announce that we are a Bronze Sponsor. Will Corry – our editor will be giving a presentation on Content Marketing – ‘What works for me and what doesn’t’ ..

If I was you, I’d get there for 9am and listen to David Meerman Scott giving the Keynote speech. Some background. David Meerman Scott’s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages.

To avoid disappointment book your seat NOW...and better still use the promo code inbound50 and you will get a 50% discount.

[more…]

Don’t miss David Meerman Scott at Inbound Marketing, London in early November / Promo code inbound50 gives you a massive 50% discount

by on October 9, 2012

There’s a Inbound Marketing UK conference happening in London early November ... TheMarketingblog are delighted to announce that we are a Bronze Sponsor. Will Corry - our editor will be giving a presentation on Content Marketing - 'What works for me and what doesn't' ..

If I was you, I’d get there for 9am and listen to David Meerman Scott giving the Keynote speech. Some background. David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages.

To avoid disappointment book your seat NOW...and better still use the promo code inbound50 and you will get a 50% discount.

[more…]

Discover the latest industry advice on; lead generation, lead nurturing, marketing automation, content creation, SEO, social media and blogging

by on October 8, 2012

[more…]

85% of the UK marketers do not have a lead nurturing programme in place

by on June 21, 2012

Three-quarters of marketers do not have a lead scoring system in place to help the most qualified leads get passed to the sales team in a prioritised manner, research from Eloqua has found. [more…]

Need an urgent lead generation thrust fast? – Try our ‘no risk trial – it’s free please test us out

by on March 17, 2012

Learn how to leverage Facebook, Pinterest, Twitter and LinkedIn for lead generation. Until end March 2012 we are giving a no risk trial of our new 'View from the Top' plan. It's free

Please test us out. Call Will Corry before the end of March on 01784 434 412 will@themarketingblog.co.uk now for your free trial.

[more…]

All about driving demand, lead nurturing and sales and marketing alignment

by on February 16, 2012

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced the company has opened registration for its 3rd annual Eloqua Experience Europe user conference.

[more…]