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Printed tote bags by Promo Parrot

Printed tote bags by Promo Parrot

by on February 26, 2019

With some thought given to their design and wording printed bags can be highly effective at brand promotion, especially if the bags are well made.

Shopping bags, as retailers have known for many years also have the purpose of being promotional bags for any company or retailer that hands them out or sells them to their customers.

There are specialist firms who produce printed bags to order and to your specific design requests. This is a review of the services offered by Promo Parrot.

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New campaign for Hammerson by Isobel

New campaign for Hammerson by Isobel

by on November 1, 2016

Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.

Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]

Ocean & British Fashion Council turn London Fashion Week into national celebration

Ocean & British Fashion Council turn London Fashion Week into national celebration

by on February 16, 2016

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.

In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle a nd on four locations in London including Canary Wharf, Holland Park roundabout, Two Towers West and Westfield London.

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#LiveTrends / Twitter and TOPSHOP democratise fashion in groundbreaking digital out of home campaign

by on February 18, 2015

Twitter and TOPSHOP will showcase emerging fashion trends as they happen live from London Fashion Week in a unique collaboration broadcast across eight Ocean screens in six UK cities.

Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via Ocean’s The Grid network of screens, online and in store. The campaign, created by Twitter UK for TOPSHOP, breaks on February 20 across Ocean’s The Grid network in London, Birmingham, Leeds, Manchester, Liverpool and Glasgow.

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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How much do you spend following your team every year?

by on September 12, 2013

Price of Football calculator

How much do you spend following your team every year? Try the BBC calculator to work out your costs, then share your results with your friends.The calculator is based on the BBC Price of Football study - the biggest in British football - and includes the prices of 166 clubs in the top 10 divisions, including five in England, four in Scotland and the Women's Super League. BBC Price of Football 2013 revealed

It found average ticket prices across English football's top four divisions have fallen by up to 2.4%. All the data is listed here for the calculator.  Continue reading the main story

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IG to increase awareness and drive engagement of their forex expertise

by on September 10, 2013

IG, the UK head-quartered FTSE250 company, has launched an integrated marketing campaign to increase awareness of its market-leading forex offering. The campaign will target the growing FX trading community in the UK.

The ‘FOR EX…’ campaign creative and online media planning were developed in-house at IG, whilst all offline media was planned and bought by John Aylings & Associates. [more…]

Trinity Leeds – Free wi-fi, assistants with internet-connected iPads and large video walls operated by gesture recognition

by on March 21, 2013

Trinity Leeds centre

The Trinity Leeds shopping and leisure complex will be opened by city council leader Keith Wakefield

A new £350m shopping and leisure development will open its doors for business in Leeds later. The 1,000,000 sq ft (92,900 sq m) Trinity shopping centre is expected to create 3,000 jobs.

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Banana Kick leaves Trinity Walk customers feeling ‘Spooked’

by on October 31, 2012

Banana Kick has created an integrated Halloween campaign for Wakefield’s flagship shopping centre, Trinity Walk. The Leeds-based marketing agency won the account after a pitch in September and its ‘Spooked at Trinity Walk’ campaign is their first activity for the centre.

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‘Brandalism’ : Let’s “squash it as quickly as possible”- Outdoor Media Centre chief executive Mike Baker

by on July 19, 2012

Outdoor Media Centre chief executive Mike Baker has confirmed the billboard ads attacked by the subversive 'Brandalism' campaign are in the process of being restored, stating that he wants to "squash it as quickly as possible".

A group of 26 international artists, including Banksy collaborator Paul Insect, has been altering ads as a guerrilla protest against what they call "the destructive impacts of the advertising industry". [more…]