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[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

by on December 16, 2016

M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles.  See the installation in action in this video.

The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: the world’s first web-based 3D projection mapping system. Both parties embarked on the partnership as a way to combine DisplayMapper’s easy-to-use software with Optoma award-winning projectors - making affordable and simplified 3D projection mapping available to the masses. [more…]

London – Rip off capital of the world / Alexander Baron

by on September 28, 2013

London may be the greatest city in the world, but just as every man has his price, so does every tourist, and that price need not be in sterling.
Leicester Square in the heart of the West End is a major tourist venue.
If you are there in the summer heat you might like to buy a bottle of coke, which will set you back £1.39.

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London Fashion Week / “Our brief was to firmly position NIVEA Soft in the fashion territory and encourage people to trial the product” … Jim Carless, Space

by on September 13, 2013

Nivea Soft is taking to the streets of London during London Fashion Week (13-17 September) with a sampling and social media campaign led by integrated marketing agency Space.

To celebrate the launch of its new limited edition range of NIVEA Soft moisturiser pots designed by British fashion designer Giles Deacon, the brand is encouraging people to share their fashion looks or London Fashion Week(OOTD) on Twitter and Instagram and tagging the photos with both hashtags #OOTD #NIVEASOFT.

Giles Deacon is a British fashion designer who has worked with Louis Vuitton, Ralph Lauren and Jean Charles de Castelbajac. He has a design studio – the Rochelle School in East London and a fashion label – GILES. In 2007, Giles was named British Designer of the Year.

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