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Karmarama wins DMA Grand Prix for Unibet

Karmarama wins DMA Grand Prix for Unibet

by on December 7, 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.

What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.” [more…]

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA,  Havas helia

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

by on October 13, 2016

MRM Meteorite leads DMA Awards nominations

MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.


Travel/leisure …. LIDA lands CRM account for P&O Cruises and Cunard

by on August 20, 2015

Agency to transform P&O Cruises and Cunard direct to customer marketing -


LIDA clinches direct marketing business for Oxfam – the account is estimated to be at £5million

by on November 13, 2014

– Agency secures account following competitive pitch against Rapp and Atomic London –

Oxfam has awarded LIDA @lidalondon its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at the beginning of September, 2014. The incumbent on the account was WPN Chameleon. [more…]

See who made the DMA Awards shortlist – Best Use of Email Marketing – Kitcatt Nohr, MBNA, RAPP, Proximity London, LIDA

by on October 18, 2014

The DMA Awards shortlist is out. We take a look this time at Best Use of Email Marketing

It’s exciting, it’s adrenaline-fuelled and it’s almost over. DMA Awards judging week ends today when our head judges pick the Grand Prix winner.

You’ll have to wait until Awards night in December to hear who the winners are but the DMA Awards shortlist is out.


Alzheimer’s Society and LIDA unveil nationwide ‘Staying Connected’ campaign

by on September 13, 2014

LIDA launches its first integrated campaign for UK’s leading dementia charity -

LIDA, has launched the ‘Staying Connected’ kit for Alzheimer’s Society (AS), the UK’s leading dementia charity. The integrated campaign aims to increase the acquisition of new supporters and is the first in a series from LIDA following its appointment in April 2014.  [more…]

Movers and Groovers : LIDA invests in new talent – hires experienced head of design and talent…

by on August 11, 2014


Monday office banter – Virgin Holidays calls on people to #ShowOff with pride

by on July 28, 2014

M&C Saatchi and LIDA have unveiled a tongue in cheek campaign for Virgin Holidays – ‘Don’t be Sorry’ – in response to Three’s ‘Sorry for the Holiday Spam’ campaign.

Running at Elephant and Castle’s South London Gateway today, where it contrasts with Three’s initiative, ‘Don’t be Sorry’ tells people they should take pride in showing off their best selves on a Virgin holiday. The campaign sports the hashtag  #ShowOff encouraging people not to hold back on celebrating what Three would call their ‘holiday spam’ on social media, and telling them ‘You look delicious’.


Movers and Groovers : LIDA have a new Managing Director – Jonathan Goodman

by on July 24, 2014

Direct and Digital agency LIDA @lidalondon continues to expand its offering with the promotion of former Managing Partner, Jonathan Goodman, to Managing Director.

The move comes in a period of accelerated growth for the award-winning agency that recently launched its inaugural international office, LIDA Australia. Goodman has been instrumental in securing a number of new business wins for the agency including Virgin Holidays and Land Rover Retail. He was also responsible for a number of award-winning campaigns, including IKEA ‘Snap a Napper’.


Latest – Independent News & Media, Virgin Holidays, M&C Saatchi, Lida, Partners Andrews Aldridge, Expion, Danone, Arena, Merck

by on July 23, 2014