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Lidl & Nielsen: British women among the most likely to find Christmas stressful

Lidl & Nielsen: British women among the most likely to find Christmas stressful

by on December 16, 2016

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]

TCC Global acquires Summit

TCC Global acquires Summit

by on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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Watch out Waitrose here comes Lidl – now taking a firm aim at the middle classes

by on September 15, 2016

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BBC iPlayer, Yorkshire Tea and Dyson top list of the UK’s favourite brands

by on January 14, 2016

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U.K.’s best Christmas ads … You need to watch this, amazing & that’s just the bag, love it #MulberryMiracle

by on November 3, 2015

As the battle for the U.K.’s best Christmas ads gets underway, Mulberry is one of the first out of the gates with this superb effort from Adam&Eve/DDB.

This year’s spot for the brand starts with a man giving his girlfriend a Mulberry handbag for Christmas in their new home, where they’re sitting on the floor surrounded by candles and packing boxes.

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New research shows Tesco as our most popular supermarket, closely followed by Aldi, Lidl, Asda and, in last place, Sainsbury’s.

by on March 6, 2015

Tesco has been voted Britain's favourite supermarket, according to a poll from @vouchercodespro VoucherCodesPro.

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Kantar Worldpanel Research : Tesco sales return to growth

by on February 10, 2015

Good news has been in short supply recently for Tesco but at last there is some data that the group's new chief executive Dave Lewis can cheer.

Tesco increased sales by 0.3 per cent in the 12 weeks to February 1 compared to the same period a year earlier - marking a return to growth for the first time since January 2014. Market share data from Kantar Worldpanel shows that Tesco is finally bouncing back after the toughest year in its history, despite having to wage a fierce price war with rivals.

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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by on November 9, 2014

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Lidl have launched a new ad campaign, ridiculing Morrisons’s attempts to match their prices

by on October 6, 2014

Lidl have launched a new ad campaign, ridiculing Morrisons's attempts to match their prices.

This may sound like dry advertising rivalry, but the gauntlet has been well and truly thrown down.

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