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Making online lingerie shopping much more intimate and stress-free

Making online lingerie shopping much more intimate and stress-free

by on October 22, 2018

NEW.... figleaves.com is making online lingerie shopping much more intimate and stress-free with personalised customer experiences.

The ecommerce brand is partnering with RichRelevance, the global leader in omnichannel personalisation, to recommend seasonal products for customers selected from thousands of options available on the website.  [more…]

Which lingerie company ads are targeted more at men than women?

Which lingerie company ads are targeted more at men than women?

by on February 17, 2018

Victoria's Secret has an advertising problem, and it's putting off customers. 

In January, Business Insider reported that mothers of teenage children who shopped at its teen-centric brand, PINK, were revolting online because of the oversexualized ads in Victoria's Secret's stores. 

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Women for Women : A brand that has successfully blended lingerie with activewear

by on September 18, 2017

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Boux Avenue appoints Threepipe to drive online growth

Boux Avenue appoints Threepipe to drive online growth

by on April 27, 2017

Boux Avenue, the lingerie, swimwear and nightwear brand owned by Theo Paphitis, has appointed Threepipe to help drive further international online growth.

Threepipe will manage the brand's paid social, paid search and display media campaigns outside of the UK as the business looks to build on its success, since its launch in 2011.

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Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

by on December 15, 2016

Up-and-coming lingerie brand Bluebella has raised more than £1million by crowdfunding to expand into the US.

The firm, which is fronted by Queen drummer Roger Taylor's daughter, Tigerlily Taylor, more than doubled its initial target of £500,000.

It said the extra money would enable it to raise its profile through direct marketing and PR – with its ultimate goal being to sell 10,000 bras a month.

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Q&A with award-winning lingerie brand

Q&A with award-winning lingerie brand

by on November 29, 2016

Bluebella is an award-winning lingerie and nightwear brand stocked in ASOS, Figleaves and House of Fraser, wholesaling into 25+ countries. The lingerie market is forecast [more…]

Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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Sometimes two very different companies will partner up to boost a guerrilla marketing ad’s reach

by on February 29, 2016

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“Sooo I think this is the hottest thing I’ve seen all week…”

by on May 23, 2015

NSFW : Coco de Mer and risque ads – their latest ‘surreal style’ film goes to the extreme

U.K. erotic lingerie brand Coco de Mer is known for its risque ads, and in its latest, it goes for full-on erotic bombardment, albeit in a surreal style. [more…]