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Social media lessons from the porn industry / Warren Cass

by on August 23, 2012

Warren Cass  writes .. Now the idea wasn’t to be explicit or even over do the gags with cheap innuendo, but to highlight the fact that the porn industry really is way ahead of most industries when it comes to digital marketing.

Why? Because they have to be. Competition for their audience is fierce, a quick search has just revealed 2.4 billion results for the search term ‘Porn’ and according to Online MBA there are over 68 million searches per day using adult related search terms.

So to rely on traditional marketing methods like PPC would only exhaust budgets quickly and is why they have to innovate. [more…]

Nimble : Tired of logging into your email account, then into Twitter, then into LinkedIn or Facebook to find your contacts

by on August 23, 2012

Pic is Jon Ferrara, CEO of Nimble!

We at theMarketingblog have been road testing Nimble for some time now. Our findings -Nimble is much more than “Social Contact Management”

[more…]

How to use social media to leverage your event

by on August 20, 2012

Credit to Conference Hound and Eventbrite

For event directors, the advent of social media has levelled the playing field. Effective distribution and promotion are no longer just for those who can afford expensive media buys. Social networks allow event attendees to become virtual promoters.

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Microsoft, Apple and Intel top the tech logo recognisability chart / New OgilvyAction research

by on August 8, 2012

New research unveiled today shows that among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively.

Social media brands filled up the remainder of the top five: 78.8 per cent of shoppers were certain that they recognised the Facebook logo (81.8 per cent of women vs. 75.7 per cent of men), while 73.9 per cent (again, more women than men) identified the Twitter logo.

[more…]

How to target your articles/stories to the right individuals at the right place at the right time, dramatically improving conversion rates through the sales funnel

by on August 6, 2012

'The right individuals at the right place at the right time' plan from theMarketingblog

Regular quality results can be achieved from six to seven quality articles per month in this blog. You need this new plan to give you a winning edge for the rest of this year and into 2013.

http://www.themarketingblog.co.uk/advertise/

Content Creation at its best! . Get solid, quality results (which you can convert into orders) for the last five months of 2012 and the start of next year. The cherry on the top is the price is right - less than £40 per article loaded.

[more…]

3Desk / “There is a continual battle between building a site to be found, or to look good when people arrive”

by on July 30, 2012

Tom Savage writes ...Building a small business or freelance website - the SEO vs Design challenge

Most freelancers and small businesses use a website as a key marketing tool and spend a lot of time developing a website that promotes them effectively. Yet there is a continual battle between building a site to be found, or to look good when people arrive. Often the two are not complimentary and a trade-off must be made. [more…]

How to connect with users on more than one front – Tumblr

by on July 16, 2012

Facebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds. But one platform is almost never mentioned.

It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.

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Is your social media marketing producing results for the rest of 2012?

by on June 27, 2012

Lead Roundup : Keeping the pipeline filled with quality leads is the number one responsibility of every B2B marketer

Success : Have you got your social marketing working, producing results the way you want for the second half of 2012? We suggest you seriously consider creating a series of quality content ‘Lead Story' articles with our new ‘View from the Top’ plan

They say word of mouth is the best recommendation you can get - and we agree!  Check out these glowing references from just a few of our happy, satisfied users!

Call or email Will Corry 01784 434 412 will@themarketingblog.co.uk

Call or email today - and we will develop your article for theMarketingblog. It's a very useful start point and good news it's 'on the house'. Don't wait - call now! 01784 434 412

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Are you happy with your social media marketing – or do you think you could be more effective?

by on June 13, 2012

Who else needs to know and benefit from influential brand profiling and positioning?

Are you happy with your social media marketing? If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

[more…]

Which social media channels are the most important to marketers? / New research

by on June 13, 2012

New research conducted by Crain’s B2B reveals a growing interest and involvement among marketers in b-to-b social media.

In 2011, 21 percent of marketers polled reported that they were “very” or “fully” engaged in marketing through social channels, compared with 32 percent this year. For 2013, the research forecasts a rise to 53 percent.

[more…]