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Expert comment on Microsoft buying LinkedIn from Mark Skilton, of Warwick Business School

Expert comment on Microsoft buying LinkedIn from Mark Skilton, of Warwick Business School

by on June 14, 2016

If you are looking for expert comment on Microsoft buying LinkedIn. Mark Skilton, of Warwick Business School is a Professor of Practice in the Information Systems & Management Group and researches technology ecosystems around defining value and monetization.

He is the author of Building digital ecosystem architectures and Building the digital enterprise.

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1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions

by on June 1, 2016

Hotwire write ... Want to know whether your C-Suite customer is poring over the FT or Facebook? Got a sneaky feeling that your next campaign might be better off on Snapchat but need the stats to prove it?

Not sure whether to spend more on your website or an analyst report? These are some of the questions we’ll be answering in our Changing Face of Influence event on Thursday 9 June.

One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn.

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“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

by on May 17, 2016

If you’re like a lot of social media marketers, you will spend a lot of time searching for content to post on social media. This is often referred to as ‘content curation’ and we’ve spoken to marketers who spend up to a day a week finding useful content to post on their networks.

As Neil Patel points out on the QuickSprout blog – curated content on social media account for 47% of all clicks, and given it’s much more time efficient to curate content produced by other people, than create new content again and again, it’s well worth the time investment to share curated content on social media channels.

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[Exclusive download] .. Is your social media profile all it needs to be?

by on April 14, 2016

Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?

Grasping the Nettle gives you what you can’t get from social media software “how-tos”. It provides a social media management framework and guidance to ensure that your social media activity serves your business.

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Are you happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? – eBook Download

by on March 4, 2016

Is your social media profile all it needs to be?
Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?
Get your eBook download HERE>>>>

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How to get business with LinkedIn endorsements  … Christine Hueber

How to get business with LinkedIn endorsements … Christine Hueber

by on January 6, 2016

Want more business from LinkedIn?

Endorsements can help you...IF you know how to harness their power.

Click here for 5 ways you can ensure you’re making the most of this feature on your LinkedIn profile.

 

 

Christine Hueber [more…]

Research : LinkedIn reveals ‘Most Engaged Marketers 2015’ ranking

by on December 8, 2015

Strongbox Technology, Vindicia and Living Group top the list

LinkedIn has today unveiled research into the most engaging marketers on the platform, ranging from computer manufacturers to energy specialists. [more…]