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Ticketmaster and Preoday enter multi-market partnership to deliver world-class in venue experiences for fans

by on May 4, 2016

Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand.

This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. Under this partnership Ticketmaster will work with Preoday to bring innovative in-venue solutions to clients - the Preoday platform will enable Ticketmaster to offer venues new online tools to manage the experience and enjoyment of fans at live events.

By integrating seamlessly with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other c.

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@adconnectionUK latest tweets including ‘Customer Service’, ‘#OutdoorAdvertising’ and ‘Social Media at Live Events’

by on December 24, 2014

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Research / Discover more about the impact of live events / FaceTime

by on November 7, 2012

FaceTime write .. There's lots of anecdotal evidence that a multi-sensory experience could lead to a much richer engagement and appreciation for brands, products and service that use live events within their marketing mix.

sensory events

We decided we wanted to discover more about the impact of live events than a traditional approach to event research would show. [more…]