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Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

by on February 12, 2019

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

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New research: 81% want M&S to survive on the high street – ahead of M&S first quarter results

New research: 81% want M&S to survive on the high street – ahead of M&S first quarter results

by on July 7, 2016

SHOPPERS STILL LOVE M&S – BUT IT’S DO OR DIE FOR CLOTHING

New research shows that, no matter how iffy its financial results, Brits don’t want to see Marks & Spencer fail. Eight out ten (81%) say they want it to remain on the UK’s high streets.

This rises to 83% among women, and it seems this positive sentiment towards the UK’s most iconic high street brand is felt across all ages: 87% of those aged 55+ want M&S to stick around, as do 74% of those aged 18-24.

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