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The Search Agency & the Mobile Experience Scorecard / ‘Apple takes last place’

by on November 14, 2013

New Data from The Search Agency Shows that Retail on the Go is still Sub-Par; REI Wins, While Apple Takes Last Place

The Search Agency has today released its Mobile Experience Scorecard of the top 100 US retailers, including a full analysis of the mobile websites of the top 100 retailers in the U.S

The report calculated a total score out of five for each of the retailer’s mobile sites, based on seven factors, including load time, site format, store locator, search box, social media presence, app presence, and click-to-call.

In summary none of the top 100 retailers achieved a perfect score of five and the average score for all companies in the study was 3.17 out of five. Just 16 websites loaded in under 1 second whilst the average load time of the web pages was 3.62 second. [more…]