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The sponsorship power of sportswomen / Mike Cavers, Lateral Group

by on October 18, 2013

Anything we do in life is a gamble, but never more so than for those brands who dip their toes into the world of celebrity endorsements – particularly of sports stars. This is because the integrity of many major sports icons has never been under more scrutiny.

You just have to look at Lance Armstrong, Tiger Woods, Oscar Pistorious, Asafa Powell and Tyson Gay, many whom, although the faces for some of the globe’s biggest brands, have sullied their reputations through a combination of drugs, crime and adultery.

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Conference 8 November : Learn from the communications Olympians of 2012 – Britain’s response

by on October 2, 2012

The world has spoken: the London 2012 Olympics were the best ever. On 8 November, at Learning from the legacy - Comms lessons from the London 2012 Olympics, you can hear Britain's response. Book your spot here. [more…]

Olympics / ‘Reduced to the status of beggars on the gilded streets of the Olympic movement’ : Ayo Akinto, Oddbins

by on August 2, 2012

As London welcomes the Olympic Games, a slew of brands who aren't official sponsors of the event have attempted to crash the party with guerrilla marketing.

However, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is working fiercely to protect the rights of official sponsors including P&G, McDonald's and Coca-Cola who have spent small fortunes to help foot the bill for the Games, estimated to have cost around $14.4bn.

Adidas, for example, is reported to have paid around $62m to become an official sponsor.

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Rumoured: Seb Coe spotted yelling into a mobile “What? There’s two Congos as well

by on July 26, 2012

Locog has blamed a video producer from a production company for the row over the Olympic flag mix-up as angry North Korean officials demanded to know whether the embarrassing episode was staged deliberately.

In the incident which one foreign journalist described as "one of the more bizarre moves in Olympic history" the North Korean women's soccer team stayed in their Hampden changing rooms for 40 minutes in protest at a massive flag blunder.

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‘Brandalism’ : Let’s “squash it as quickly as possible”- Outdoor Media Centre chief executive Mike Baker

by on July 19, 2012

Outdoor Media Centre chief executive Mike Baker has confirmed the billboard ads attacked by the subversive 'Brandalism' campaign are in the process of being restored, stating that he wants to "squash it as quickly as possible".

A group of 26 international artists, including Banksy collaborator Paul Insect, has been altering ads as a guerrilla protest against what they call "the destructive impacts of the advertising industry". [more…]

Is your brand trying to catch hold of the Olympic fever? / Hotcow

by on May 3, 2012

As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event.

Hotcow is a multi-award winning Experiential Marketing agency.

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