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London Fashion Week

83% of millennials are more likely to visit Gucci than those over 35s

83% of millennials are more likely to visit Gucci than those over 35s

by on February 16, 2017

Aspirational millennials set luxury fashion in their sights

Traditional designers capitalising on millennial money through digital

  • 83% of millennials are more likely to visit Gucci than those over 35s
  • Louis Vuitton and Supreme partnership drove 23% increase in brand searches[i]
  • 45% increase in website traffic to luxury fashion retailers over the past three years


Ocean & British Fashion Council turn London Fashion Week into national celebration

Ocean & British Fashion Council turn London Fashion Week into national celebration

by on February 16, 2016

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.

In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle a nd on four locations in London including Canary Wharf, Holland Park roundabout, Two Towers West and Westfield London.


#LiveTrends / Twitter and TOPSHOP democratise fashion in groundbreaking digital out of home campaign

by on February 18, 2015

Twitter and TOPSHOP will showcase emerging fashion trends as they happen live from London Fashion Week in a unique collaboration broadcast across eight Ocean screens in six UK cities.

Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via Ocean’s The Grid network of screens, online and in store. The campaign, created by Twitter UK for TOPSHOP, breaks on February 20 across Ocean’s The Grid network in London, Birmingham, Leeds, Manchester, Liverpool and Glasgow.


Women for Women : Flagship store for ‘ignored plus-size shoppers’ opens in Oxford Street

by on September 18, 2014

Flagship store for 'ignored plus-size shoppers' opens in Oxford Street | Fresh 'Social Business' News from theMarketingblog |

The owners of a new Oxford Street store for plus-size shoppers which opened today, hours after the end of London Fashion Week, said their customers had felt ignored by the skinny-obsessed fashion industry for too long.


Women for Women : Latest news, photos and gossip from #LFW

by on February 16, 2014


Big News : Victoria Beckham smiled for the cameras at British Vogue’s London Fashion Week

by on September 16, 2013


Front-Row Status: See All the Stars at London Fashion Week!

London Fashion Week is under way, and plenty of stars are stepping out for the fun overseas. Victoria Beckham smiled for the cameras at British Vogue's London Fashion Week party, while Harry Styles took a front-row seat at the House of Holland show.


London Fashion Week / “Our brief was to firmly position NIVEA Soft in the fashion territory and encourage people to trial the product” … Jim Carless, Space

by on September 13, 2013

Nivea Soft is taking to the streets of London during London Fashion Week (13-17 September) with a sampling and social media campaign led by integrated marketing agency Space.

To celebrate the launch of its new limited edition range of NIVEA Soft moisturiser pots designed by British fashion designer Giles Deacon, the brand is encouraging people to share their fashion looks or London Fashion Week(OOTD) on Twitter and Instagram and tagging the photos with both hashtags #OOTD #NIVEASOFT.

Giles Deacon is a British fashion designer who has worked with Louis Vuitton, Ralph Lauren and Jean Charles de Castelbajac. He has a design studio – the Rochelle School in East London and a fashion label – GILES. In 2007, Giles was named British Designer of the Year.


Animals on the catwalk outfitted with human skin – very different

by on February 15, 2013

Via adRants. Newsjacking London Fashion Week, PETA is out with a new video that features animals on the catwalk outfitted with human skin.

We see elaborately-styled animals prancing down the cat walk until they unveil themselves. We are then taken backstage to a gruesome scene where humans are skinned to clothe the animal/models.

Of course this isn't directly how fashion shows happen but indirectly it does and PETA would like to put a stop to it.



by on September 15, 2012

Samsung Electronics UK today announces it has teamed up with the British Fashion Council (BFC) to become the Official Technology Partner for the Exhibition at London Fashion Week (LFW) from Friday 14th – Tuesday 18th September 2012, and Vodafone London Fashion Weekend which will be held from Thursday 20th – Sunday 23rd September. In addition, Samsung will the Technology Partner for designer Matthew Williamson’s show at London Fashion Week on Sunday September 16th. [more…]

Key fashion and beauty bloggers encourage pre-campaign buzz for the Bourjois Boutique

by on February 15, 2012

The Bourjois Boutique, co-developed by MEC and MCBX, includes first ever pop-up store, TV, social media and experiential activity