London
As London welcomes the Olympic Games, a slew of brands who aren't official sponsors of the event have attempted to crash the party with guerrilla marketing.
However, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is working fiercely to protect the rights of official sponsors including P&G, McDonald's and Coca-Cola who have spent small fortunes to help foot the bill for the Games, estimated to have cost around $14.4bn.
Adidas, for example, is reported to have paid around $62m to become an official sponsor.
Leading web hosting company, 123-reg is launching a high-profile outdoor advertising campaign this summer on London buses, capitalising on the increased numbers of visitors to the capital during the 2012 Olympics. The promotion, launched on the 12th July will be supported with an extensive social media campaign.
123-reg is the UK’s leading domain registrar, with over three million domains in the UK, and responsible for registering one in every four .uk domains. The company’s promotional campaigns to date have focused on targeting potential customers online, and for the first time this activity takes it offline to reach a wider audience.
Maverick bookmaker Paddy Power has started legal proceedings against the London Organizing Committee of the Olympic Games (LOCOG) in an attempt to keep its controversial ad campaign from being taken down.
Global brand consultancy The Brand Union has further strengthened its senior management team with the appointment of Tim Hill as Development Director. [more…]
Tristar appoints Hume Whitehead
Tristar Worldwide, recipient of a 2012 Queen’s Award for Enterprise in International Trade, has appointed Hume Whitehead Limited to handle its public relations activity in the UK.
New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
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