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123-reg takes its advertising on the road this summer

by on July 26, 2012

Leading web hosting company, 123-reg is launching a high-profile outdoor advertising campaign this summer on London buses, capitalising on the increased numbers of visitors to the capital during the 2012 Olympics. The promotion, launched on the 12th July will be supported with an extensive social media campaign.

123-reg is the UK’s leading domain registrar, with over three million domains in the UK, and responsible for registering one in every four .uk domains. The company’s promotional campaigns to date have focused on targeting potential customers online, and for the first time this activity takes it offline to reach a wider audience.

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Paddy Power

by on July 26, 2012

Maverick bookmaker Paddy Power has started legal proceedings against the London Organizing Committee of the Olympic Games (LOCOG) in an attempt to keep its controversial ad campaign from being taken down.

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Amazon to open global digital media innovation hub in London

by on July 23, 2012

Amazon has announced that it will open a new global Digital Media Development Centre in London in the coming months. The design and development teams from Pushbutton and LOVEFiLM , which are both Amazon companies, will come together to work on new digital media projects that will benefit Amazon customers all over the world.

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The Brand Union appoints Development Director

by on July 20, 2012

Global brand consultancy The Brand Union has further strengthened its senior management team with the appointment of Tim Hill as Development Director. [more…]

New luxury mini coach business gets PR support / Tristar Worldwide / Hume Whitehead

by on April 28, 2012

Tristar appoints Hume Whitehead

Tristar Worldwide, recipient of a 2012 Queen’s Award for Enterprise in International Trade, has appointed Hume Whitehead Limited to handle its public relations activity in the UK.

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Smell-Vertising with freshly cooked baked potatoes

by on February 14, 2012

New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.

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