London
Leading web hosting company, 123-reg is launching a high-profile outdoor advertising campaign this summer on London buses, capitalising on the increased numbers of visitors to the capital during the 2012 Olympics. The promotion, launched on the 12th July will be supported with an extensive social media campaign.
123-reg is the UK’s leading domain registrar, with over three million domains in the UK, and responsible for registering one in every four .uk domains. The company’s promotional campaigns to date have focused on targeting potential customers online, and for the first time this activity takes it offline to reach a wider audience.
Maverick bookmaker Paddy Power has started legal proceedings against the London Organizing Committee of the Olympic Games (LOCOG) in an attempt to keep its controversial ad campaign from being taken down.
Global brand consultancy The Brand Union has further strengthened its senior management team with the appointment of Tim Hill as Development Director. [more…]
Tristar appoints Hume Whitehead
Tristar Worldwide, recipient of a 2012 Queen’s Award for Enterprise in International Trade, has appointed Hume Whitehead Limited to handle its public relations activity in the UK.
New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.
This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.
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Sir Clive Woodward joins Sales Impact Academy’s list of experts donating their time to support thousands of start-up and scaleup tech companies all over the world affected by the Covid-19 crisis 
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Getting the top rank position on Google is very difficult.