Brand ‘Windsor’: The importance of branding when it comes to naming the royal baby, and the associations of each name! / Rhiannon Price, Northstar Research Partners

The Duke and Duchess of Cambridge have ended days of speculation by deciding on a name for their infant son – George Alexander Louis.  HRH Prince George of Cambridge, the third-in-line to the throne, is set to be known as […]

Brand ‘Windsor’: The importance of branding when it comes to naming the royal baby, and the associations of each name! / Rhiannon Price, Northstar Research Partners Read More »