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Lovestruck

Exterion Media walk away with the Innovations Challenge trophy / adconnection

by on May 8, 2014

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Omnichannel award for adconnection UK’s work with @Lovestruck!

by on February 8, 2014

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Exclusive : Adconnection’s Catherine Becker’s special interview answers on Health of Facebook, Content Buying, Harmonised Buying,Team Support and Programmatic Buying etc.

by on January 29, 2014

Exclusive : Here is themarketingblog’s  first big ‘brand ideas’ interview article of 2014.

It spotlights AdConnection's CEO Catherine Becker and her thoughts etc. on  the Health of Facebook, Content Buying, Harmonised Buying, Programmatic Buying etc. Plus trend questions for 2014 etc.

If you want to know more about Catherine in the meantime you will find the articles etc here.  Here is her adconnection site. [more…]

Lovestruck.com and adconnection use TV-harmonised RTB in UK media first

by on July 22, 2013

Leading independent media agency, adconnection, was tasked by Lovestruck to manage the brand's extension into TV advertising.  The agency used brand new technology that enabled Lovestruck to sync real-time bidding (RTB) display activity with large TV spots, capitalising on the rise of multi-screen viewing habits.

We take a look in more detail at the campaign that was recently shortlisted for the MediaTel Connected Consumer Awards and the Thinkbox TV Planning Awards 2013.

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Adconnection unveils first ‘Second Screen’ integrated media campaign for Lovestruck

by on February 8, 2013

Adconnection, the leading independent media planning and buying agency, has unveiled the UK’s first ‘dual screen’ connected media campaign – synchronising TV and online display activity – for Lovestruck.com.

The ‘Lovestruck Here’ dual screen campaign, which launches this Friday 8 February, bolsters Lovestruck’s recent transition into television by serving online display banners and ‘roadblocking’ targeted sites and audiences only at times coinciding with Lovestruck’s TV spots.

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