TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Lucozade Energy

Nielsen cracks DNA of new product success by analysing 12,000 FMCG launches; names 7 best

  Lucozade Energy Pink Lemonade – Declared European Breakthrough Innovation Winner for 2014 by Nielsen Nielsen examined 12000 FMCG launches in Europe going back to 2011 and found that 76 per cent of them failed to survive one year. Report outlines […]

Nielsen cracks DNA of new product success by analysing 12,000 FMCG launches; names 7 best Read More »