TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Lucy Savage

Sainsbury’s wins Business Charity Award for 1 Million Meal Appeal with INITIALS

Sainsbury’s has won the Best ‘Single Project’ Award for its work with FareShare at the Business Charity Awards. The ‘1 Million Meal Appeal’ campaign was developed with INITIALS Marketing. Sainsbury’s has a long-standing partnership with FareShare, a food donation charity,

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How to earn points to spend at the cinema, or in your local Marks & Spencer store

INITIALS Marketing is to roll out an advertising campaign to launch re:route, a new iPhone app based rewards programme created by Recyclebank, the company that motivates people to take everyday green actions by rewarding green behaviour.

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Movers & Groovers : INITIALS Marketing restructures board

INITIALS Marketing, the independent creative communications agency, has restructured its board with a raft of promotions to spearhead an ambitious growth strategy for 2012. http://www.worldofinitials.co.uk/ The restructure sees Jamie Matthews, previously managing director at the agency, step up to the

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