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The constant change in consumer behaviour and their usage of mobile / Download this free IMRG Mobile report

by on June 29, 2014


Awards : SkyParlour PR – “more focused than a heat-seeking missile”

by on June 20, 2014

@SkyParlour!  lands small consultancy gong at CIPR awards

SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards in London.

The Manchester-based PR firm was described by the judges as being "more focused than a heat-seeking missile" and was praised for its strong brand and culture, as well as its deep knowledge of the sector, which makes it ideally placed to take advantage of the growing mobile payments and m-commerce market.


Events : 40 conference sessions, 80 speakers / a4uexpo London 2013

by on June 5, 2013


Asda reports m-commerce boost as mums download shopping app

by on March 30, 2013

  • Asda is enjoying a massive boost in m-commerce as the retailer's legion of shopping mums embrace new technology.
  • Over the Christmas period, Asda said 25% of its online orders were made on either mobiles or tablets.
  • This has since climbed to 30% and the retailer expects the figure to reach 50% by the end of the year.


BuzzCity improves techniques to increase effectiveness of click fraud detection

by on March 26, 2013

BuzzCity, the global mobile advertising network, is today announcing findings which will help combat the on-going issue of click fraud in the mobile advertising industry, following a series of joint initiatives with some of the world’s leading universities.

The findings are the result of partnerships between BuzzCity, the Singapore Management University (SMU) and the National University of Singapore (NUS).  BuzzCity collaboratively hosted a Fraud Detection in Mobile Advertising (FDMA) event with SMU in September 2012 and  a BuzzCity-SOC Clicks Fraud Detection Challenge 2012 with NUS in August 2012.


2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013? / Jon Worley The Logic Group

by on January 14, 2013

Sunny and Disruptive: Outlook for Retail Industry in 2013

Jon Worley, Director of Customer Interactions from The Logic Group writes .. 2012 has been a tough year for the high street, with retailers struggling to drive sales and many high street stores shutting their doors permanently.

By contrast, the online high street saw resilient growth. In fact, the latest figures of the annual IMRG e-Retail Sales Index have revealed that online sales in November are up 18 per cent from last year as the festive rush has encouraged consumers to reach into their digital pockets. So 2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013?


M-commerce / TalkTalk Mobile launch with Affiliate Window

by on December 12, 2012

TalkTalk is delighted to announce that after years of providing great value phone and broadband products, the brand is now expanding into the pay monthly mobile market with the launch of TalkTalk Mobile. Offering a leading range of Smartphones, from just £5 a month with 3 sensible plans including a generous allowance of minutes, texts and data.

The new product offering coincides with the exclusive launch of the TalkTalk Mobile affiliate programme with global performance network, Affiliate Window.


Much has changed within a year of Performance Marketing

by on September 13, 2012



UK m-commerce will rise by a massive 53 per cent in 2012 …

by on February 23, 2012

Many consumers are worried about using their mobile devices for online shopping, research has found.

Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.