Get in Touch

magazines

Graphic design course skills to improve upon over the weekend

Graphic design course skills to improve upon over the weekend

by on April 2, 2019

Graphic design is all about communicating concepts visually. It’s an integral part of advertising and marketing your brand.

It utilizes typography, photography, and illustration to convey both tangible and abstract ideas.

Since this is an extensive field that is useful in all industries, it’s a viable career choice for those who are artistically inclined.

[more…]

A virtuous circle of publisher partnership … Fiare

A virtuous circle of publisher partnership … Fiare

by on July 18, 2016

Interesting article about Fiare customers Time Inc. and Dennis Publishing

The UK launch of Fiare – allowing online publishers to integrate marketplaces into their editorial websites as a new way of monetising – we’ve compiled an opinion article around what exactly this means for all the industries involved.

Marketing, as we all know, is a game of funnels. Grab the mildly interested at the top and keep as many in the funnel until they reach the buying decision. In the modern, digital world, the crease in that process comes in the form of clicks. [more…]

Media : The best and worse selling magazine covers of 2015

by on December 15, 2015

[more…]

Magazines, fashion brands and model management firms are embracing body positivity

by on July 24, 2015

Plus size model graces the cover of a women's running magazine(mashable.com)

[more…]

Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

by on March 19, 2015

Magnetic launches with a new microsite www.magnetic.media

Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.

It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.

[more…]

Seven Seas launches Perfect7 with £2.5m campaign

by on October 6, 2014

[more…]

Events in October / Pingtree mark ad:tech with charity cash – ad:tech London

by on September 25, 2014

[more…]

Research from Nielsen: Internet ad spend up 32% globally, TV up 4%

by on January 27, 2014

London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before.
Display Internet ads, although measured in a smaller subset of countries, grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year before. Internet ads are playing a crucial role in growing multi-screen advertising campaigns, which are expected to grow to 50 percent of ad budgets in the next three years. If the medium’s rapid growth is any indication, marketers projections are on the money. 

[more…]

Research from Nielsen: European ad spend rallies but still down -3.8%

by on January 22, 2014

 

Down 0.4% in Q3 alone but down 3.8% across first three quarters of 2013

London, 22 January 2014: Global advertising spending rose 3.2 percent in the first three quarters of 2013, also rising 3.2 percent in the third quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report.

The embattled European ad market experienced a slight reprieve in the third quarter, with only a small decrease of 0.4 percent year over year for the third quarter. This contributes to a 3.8 percent fall when looking at the first three quarters of the year. As anticipated in our second-quarter 2013 report, the negative trends in Europe’s advertising market finally appear to be bottoming out.

[more…]

UK Ad Spend declines -2.3% in first half of 2013 / Nielsen

by on October 15, 2013

 

Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific

London, 15 October 2013 - Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.

[more…]