MailChimp
5 must-have tools for a successful digital marketing campaign
by Will Corry on July 12, 2020
Since the inception of the internet, digital marketing has dominated the marketing domain across the world.
Today, digital marketing is used all over the place and its impact can be felt across all digital platforms, be it blogs, web, social media, mobile applications etc.
The best MailChimp tips for a successful email marketing strategy
by Will Corry on April 7, 2019
The key to promoting and growing your business is an effective email marketing plan. Learn the best MailChimp tips for a successful email marketing strategy.
Are you wondering if email marketing is still an effective means for speaking to your customers?
Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron
by Will Corry on January 15, 2018
The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale.
Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.
Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses
’10 free services that every tech entrepreneur needs to know’ / Dan McCormick, SVP at Shutterstock
by Will Corry on March 14, 2014
Dan McCormick, SVP at Shutterstock has written a by-line aimed at small and medium businesses on '10 free services that every tech entrepreneur needs to know.'
The article gives useful tips on each area of business marketing and business development for those who are already tech savvy or just starting out.