A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
The in-housing gap : Productivity and creativity expectations fall short Read More »
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year. With a
Waitrose holds title for strongest Christmas campaign Read More »
With consumer confidence levels plunging into negative territory courtesy of Brexit concerns, marketing to British consumers has become a tricky business. Whilst it’s common sense that any marketing strategy will need to localise itself around the cultural preferences of each
Swearing, emojis and NSFW celebs: the quirks of marketing to Brits Read More »
Research released today from leading European email provider, Mailjet has revealed that almost two fifths (38%) of senior marketers aren’t generating revenue from transactional emails. The research coincides with the launch of a new feature within Mailjet’s Passport, an intuitive product
38% of marketers are missing out on revenue via transactional emails Read More »
New research released today has found that Brits are almost 30% more likely to open an email if the subject line includes a swear word. However, while British people appeared responsive to cheeky marketing emails, the same cannot be said
Marketers shouldn’t play it safe and rule out using colourful language Read More »
