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malredemption

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year. Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually […]

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Brand owners and retailers must put in place more robust processes to prevent coupon fraud and malredemption

With new figures showing that the redemption of consumer coupons in the UK has almost doubled since 2009, PromoVeritas – the independent promotional compliance and verification service – is warning that brand owners and retailers face even greater financial risks

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