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Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

by on November 24, 2016

Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director.

Mark joins the Manchester office’s team from creative agency Spoken-Image, where he honed his craft in a series of design-based roles, overseeing projects for a number of iconic clients including; Historic Royal Palaces, Kellogg’s, The National Trust, Royal Botanic Gardens, Peel Holdings, Westminster Abbey and the Department of Health.

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Invite to join us for DMA’s #writerscrawl

Invite to join us for DMA’s #writerscrawl

by on November 14, 2016

On Monday (14 November) the DMA will launch the first ever copywriter's festival, taking place over the following four days. The festival is the next [more…]

Ocean & British Fashion Council turn London Fashion Week into national celebration

Ocean & British Fashion Council turn London Fashion Week into national celebration

by on February 16, 2016

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.

In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle a nd on four locations in London including Canary Wharf, Holland Park roundabout, Two Towers West and Westfield London.

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How will my business benefit from IT support?

by on April 23, 2015

In order to be successful in business it is absolutely imperative to know your industry well.

However, knowing your own industry doesn't always mean you have all the knowledge necessary about the technology required to keep your systems running smoothly and be able to properly protect your company's data from security breaches.

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#LiveTrends / Twitter and TOPSHOP democratise fashion in groundbreaking digital out of home campaign

by on February 18, 2015

Twitter and TOPSHOP will showcase emerging fashion trends as they happen live from London Fashion Week in a unique collaboration broadcast across eight Ocean screens in six UK cities.

Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via Ocean’s The Grid network of screens, online and in store. The campaign, created by Twitter UK for TOPSHOP, breaks on February 20 across Ocean’s The Grid network in London, Birmingham, Leeds, Manchester, Liverpool and Glasgow.

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#Manchester has been listed in the top 3 #entrepreneurial hotspots

by on January 15, 2015

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Video : Turkish Airlines fly to more flavours than any other airline…Lionel Messi and Didier Drogba

by on November 17, 2014

Superstars Lionel Messi and Didier Drogba race to find the most delicious food on the planet. No time for sightseeing! They fly in search of #EpicFood food experiences, with Turkish Airlines, who fly to more flavours than any other airline...

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‘UniLand’ Research : Annual UK student spend forecast to be close to the £20bn mark by 2017

by on September 25, 2014

  • Return of ‘UniLand’ set to boost town centre economies
  • Student spending power has increased by over £655m in the last 10 years
  • Annual UK student spend forecast to be close to the £20bn mark by 2017

London, 25 September 2014 – As millions of students get set to return to University, businesses across the UK will be gearing up to see how they can benefit and attract a potentially new set of customers. With an average estimated individual spend of over £11,000[1] each year, and a combined spending power in excess of £19.7bn, the student market has a significant economic impact.

Insight provided by Experian, the global information services company, reveals that many town centres up and down the country are made up of buy-to let properties which are almost exclusively inhabited by students. These areas, dubbed ‘UniLand’, play a vital role in the economic prosperity of these towns. Following a quiet summer, the return of the student population (and their disposal income) will see many shops and leisure facilities enjoy a much needed upsurge in business. [more…]

Video : Greggs puts its coffee to the test in #TopSecret campaign

by on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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A roadshow for the new Peugeot 308, kicks off with skeleton ice tubing and wingsuit proximity flying at the Gadget Show

by on April 13, 2014

New Peugeot 308, European Car of the Year 2014, hits the road with ‘Driving Sensations’ campaign through Initials

10 April, London: Peugeot @PeugeotUK is supporting the launch of its 308 Hatchback, recently named European Car of the Year 2014, with a experiential campaign created @worldofinitials Initials

A two-month national roadshow, aimed at encouraging test drives of the new 308, kicks off with a soft launch at the Gadget Show on 9-13 April at Birmingham’s NEC. The full experience then progresses around the UK taking in a further five destinations.

The ‘Driving Sensations’ campaign tours major shopping centres and aims to challenge people’s perceptions of the Peugeot brand, positioning the 308 as a serious contender to the VW Golf, Ford Focus and Audi A3.

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