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“Good artists copy…great artists steal”

“Good artists copy…great artists steal”

by on October 28, 2019

It’s a cliche quote and many people use it, but when Steve Jobs said:

“Good artists copy...great artists steal.”

We had to think about our own work here at The Good Marketer and where our ideas have come from - other people and businesses.

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How to keep your marketing agency thriving through a difficult time

How to keep your marketing agency thriving through a difficult time

by on October 21, 2019

From large-scale, , every business is vulnerable to the possibility of declining revenue and a shortage of clients.

If your agency is experiencing a difficult time, it’s important that you try and stop the landslide in its tracks; losing clients or employees during a tricky time could be devastating for your business.

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

by on September 25, 2018

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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Research : Study shows 92% of UK customers would cheat on their favourite retailers / ICLP

by on November 24, 2016

Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.

Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.

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New marketing agency set to rock the MI sector

by on March 15, 2016

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.

The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.

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What the new EU data laws mean for multi-unit retailers : Chris Scarre and James Johnston

by on January 15, 2016

and  write ... With the agreed reform set to arrive in the spring, what exactly will new EU data protection legislation mean for your marketing department?

This spring, new EU data protection legislation is set to be passed after negotiations ended in December. According to Eurobarometer, two-thirds of Europeans say they are ‘concerned’ about not having complete control over the information they provide online, and the new laws will aim to give consumers more rights and better protection when it comes to giving businesses access to their personal data.

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Our digital marketing predictions for 2016   … Connecting Element

Our digital marketing predictions for 2016 … Connecting Element

by on January 8, 2016

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Big:Group announces stake in Tiger Pistol

by on May 22, 2012

Nick Scott, CEO of creative digital design and marketing agency big:group, has announced an equity interest in Australia headquartered social media and marketing company Tiger Pistol Pty Ltd.

Nigel Egerton-King, COO at big:group, has joined the Tiger Pistol Board as a non-executive Director.

For further information, visit: www.biggroup.co.uk

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